shern grew up in washington dc with a german speaking hippie mom which meant a lot of skateboarding but summers at meditation ashrams so of course he moved to australia to study philosophy and become a lawyer before realizing he was really just a contrarian which naturally lead him to hong kong where he shot loads of canto-pop music videos and commercials all over asia before making his way to new york and winning a bunch of awards like at cannes and berlinale for his stripped down story-telling and distinctive visual style but when he's not crafting stories for great brands shern can be found changing iphone batteries for his friends or planning a motorcycle trip through patagonia that he swears he'll get around to eventually and he never travels without his climbing shoes because he loves planning for all contingencies